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Users will soon have a fresh option that allows them to reduce the quantity of AI-made content appearing in their timelines. This move comes as the service announced that it currently hosts in excess of 1 thousand million content made with AI.

Pilot Phase and Launch

This change is undergoing trials over the next few weeks before a widespread rollout. This development coincides with a increase in AI-generated material, fueled by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that nearly a tenth of the most rapidly expanding video streams on a competing service only show clips produced artificially. A large amount of this output is classified as “AI slop”, a phrase for poor-quality, factory-style content that is frequently illogical or dreamlike.

Based on user feedback that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to provide users the option to adjust the amount of that, according to their own likes,” commented a spokesperson.

AI on the Platform

The service announced that there are currently 1.3bn videos on its app tagged as made with AI. Overall, over 100 mn pieces of content are submitted to the platform daily, making AI content a relatively small percentage of its complete catalog.

User Control Features

Members will be able to decrease or raise the amount of artificial media they see by accessing the content preference setting in the app and picking “AI-generated content”. Other topics that can already be modified under the filter encompass current affairs, style, aesthetics, and dance.

AI Disclosure Rules

TikTok’s policies mandate users to tag “realistic” AI-made content, and it prohibits harmful AI impersonations of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its user guidelines.

In addition, the service will henceforth apply an AI-generated tag to content created with its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This step is intended to stop users from trying to circumvent the labeling process.

Responsible AI Funding

TikTok is additionally introducing a two million dollar AI literacy fund for professionals and institutions to produce learning resources about responsible artificial intelligence. This project will benefit non-profit groups focused on teaching coding and technology.

Platform Protection

The platform has defended its content review process, following controversy over proposals to lay off hundreds of review team members in Britain. The company is planning to reduce a significant number of roles in its user protection division in London, with worker representatives and online safety experts expressing worry that staff are being displaced by AI moderation.

A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it has to be seen by staff. The company announced a notable drop in explicit and harmful content reviewed by human moderators over the past year due to reliance on its AI tools.

“We think that it’s essential to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”